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صاحب حساب : داریوش رستمی

شماره كارت : 6037701707796360

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مقالات انگلیسی

S1-Exporting barriers and the internationalisation of manufacturing activities by SMEs in Jordan

Abstract
This study focus is on the issue of export performance and its determinants among indigenous firms in Jordan. Export marketing activities are of vital importance to the survival and growth of Jordanian companies. This is ascribed to the relatively small local market size and to the country’s gradual shift from heavy reliance on import substitution strategies in the last two decades to contemporary export orientation. Also, many economists are calling for an urgent action plan to correct the situation of “Deficit in trade balance” in Jordanian economy. The action plan needs to discuss what causes or prevents Jordanian firms from exporting. Although the literature has recorded some discussions on internationalisation of firms in developed countries, there is a paucity of internationalisation efforts from manufacturing firms in developing countries. By investigating the exporting barriers that Jordanian’s manufacturers face when engaging in international business, this study can enrich the body of knowledge on internationalisation of manufacturing firms in developing countries. It offers guidance for future research in a field of research that is still in its infancy.

تعداد صفحات مقاله : ۲۲

فایل انگلیسی : ۱۵ هزار تومان

فایل ترجمه : ۴۵ هزار تومان

فایل پاورپوینت : ۲۰ هزار تومان


 

S2-Export performance as an antecedent of export commitment and marketing strategy adaptation

Abstract
This paper argues that performance should be investigated as an independent variable. Using survey data of over 400 managers responsible for the main export ventures of Portuguese SMEs (small and medium exporters), this paper shows that past performance plays a crucial role in building SMEs’ commitment to exporting and to the determination of their current marketing strategy. Findings also show that marketing strategy adaptation to the foreign market is particularly noted in firms exporting to the most developed markets, rather than in firms exporting to the most competitive environments. Future international marketing research is encouraged to focus on understanding both the direct and indirect relationships among past performance, firm’s commitment to exporting, and current marketing strategy under the influence of external forces. Such a focus has the potential to enrich the theory and generate relevant managerial and public policy implications.

Keywords: Organizational performance, Marketing strategy, Exports, Standardization, Portugal

تعداد صفحات مقاله : ۲۹

فایل انگلیسی : ۱۵ هزار تومان

فایل ترجمه : ۶۵ هزار تومان

فایل پاورپوینت : ۲۵ هزار تومان


 

S3-Examining firm and environmental influences on export marketing mix strategy and export performan of Australian exporters


Abstract

This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms engaged in exporting. The results indicate that firm characteristics and
environmental characteristics impact significantly on both overall performance and marketing mix strategy adaptation by exporting firms. However, the decision to adapt or standardize the marketing mix strategy did not significantly impact marketing performance, implying that either standardization or adaptation is appropriate and yields comparable performance.

Keywords: port, Marketing, Performance, Marketing mix, Strategy, Australia

تعداد صفحات مقاله : ۱۹

فایل انگلیسی : ۱۵ هزار تومان

فایل ترجمه : ۴۰ هزار تومان

فایل پاورپوینت : ۲۰ هزار تومان

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